AI Insights · Timothy · June 2024
Top 5 Social Apps Performance in Peru Q2 2024
In Q2 2024, TikTok, Facebook, Instagram, Threads, and Bigo Live saw varied performance in Peru. TikTok led in downloads and revenue, while Facebook maintained the highest active users.
In the second quarter of 2024, the top five social apps in Peru—TikTok, Facebook, Instagram, Threads, and Bigo Live - Live Streaming App—demonstrated diverse trends in downloads, revenue, and active users.
TikTok
TikTok saw a stable performance in revenue, peaking at approximately $255K in the first week of April and gradually declining to around $218K by the end of June. Weekly downloads fluctuated, beginning at 229K and reaching a peak of 326K in early June. Active users remained relatively consistent, starting at 7.8M and ending at approximately the same figure.
Facebook exhibited a modest increase in weekly revenue, peaking at about $27K in mid-April but generally hovering around $15K-$22K. Downloads showed stability, with a slight peak in mid-June at 192K. Active users consistently remained around 18M, indicating strong user engagement.
Instagram experienced fluctuating revenue, peaking at $13.4K in the second week of April and dipping to around $8K by the end of June. Downloads peaked at 160K in early June, showing a positive trend. Active users remained stable, with a slight increase from 10M to about 10.2M over the quarter.
Threads
Threads had no reported revenue but saw a gradual increase in downloads, peaking at 51K in early June. Active users grew steadily, starting at 567K and reaching 775K by the end of June.
Bigo Live - Live Streaming App
Bigo Live - Live Streaming App showed a varied revenue trend, peaking at $4.4K at the end of April. Downloads peaked at 19K in mid-June, while active users saw a slight increase from 147K to 155K over the quarter.
These insights come from Sensor Tower, providing a comprehensive view of the performance of top social apps in Peru. For more detailed analytics, visit Sensor Tower.